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Case Study: Municipal Government Industrial Park

City of Presque Isle, Maine: Skyway Industrial Park

Executive Summary

The City of Presque Isle, Maine partnered with CivicLink to revitalize its underutilized industrial park by modernizing its digital presence. Within weeks, CivicLink delivered a new website, brand identity, and SEO framework to position Skyway Industrial Park as a competitive destination for economic development.

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Drone shot of Skyway Industrial Park, Presque Isle, Maine

Skyway Industrial Park Project Highlights

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9 Parks Benchmarked in Competitive Analysis

Project Phase: Currently in development, with research, strategy, and content completed ahead of schedule.

5-Person Expert Team Performing Cross-Disciplinary Approach

Led by CivicLink, the team includes specialists in UX, strategy, economic research, and SEO.

9 Industrial Parks Nationwide Benchmarked in Competitive Analysis

We conducted in-depth analysis of 9 industrial parks across the U.S. to shape Skyway’s positioning.

Overview

Modernizing Industrial Marketing with Strategy-Driven Research

Skyway Industrial Park, owned and operated by the Presque Isle Industrial Council (PIIC), is a key asset for economic development in Aroostook County, Maine. CivicLink was engaged to modernize the park’s digital presence and provide strategic research to position the park for targeted business attraction and long-term growth.

Goals

Laying the Foundation for Sustainable Growth and New Business

  • Establish a professional, discoverable web presence for Skyway Industrial Park
  • Conduct demographic and marketing research to guide tenant attraction
  • Improve SEO visibility and domain authority
  • Create a scalable foundation for future economic development communications

The Challenge

Overcoming Digital Transformation Barriers

Skyway Industrial Park, owned and operated by the Presque Isle Industrial Council (PIIC), is a key asset for economic development in Aroostook County, Maine. CivicLink was engaged to modernize the park’s digital presence and provide strategic research to position the park for targeted business attraction and long-term growth.

The Approach

Employing Standard Scientific Research Methodologies

To guide the transformation of Skyway Industrial Park’s digital presence, we applied a structured, insight-driven process. By combining stakeholder input, regional data analysis, and competitive benchmarking, we developed a strategy rooted in real-world needs and market expectations. Each step was designed to align messaging, functionality, and design with the priorities of modern site selectors and economic development leaders.

STEP ONE
STEP ONE

Stakeholder Discovery

We conducted structured interviews with city and PIIC leadership to understand:

  • Current challenges in attracting tenants

  • Gaps in communication and marketing

  • The role of Skyway within the broader vision for Presque Isle

STEP TWO
STEP TWO

Demographic & Economic Research

  • Our team conducted an in-depth study of the region’s workforce, infrastructure, lifestyle, and community perceptions. This included:

    • Persona development from qualitative interviews with target audience profiles

    • Thematic synthesis of motivators, frustrations, and incentives

    • Geographic and economic data aggregation to inform business case development

STEP THREE
STEP THREE

Marketing Landscape Study

We evaluated nine competitive industrial parks across the U.S. to benchmark Skyway’s positioning. Our findings included:

    • Strengths and weaknesses in web design, messaging, accessibility, and tools

    • Strategic features used by high-performing parks

    • Common pitfalls that limit impact and engagement

STEP FOUR
STEP FOUR

Strategy-driven Site Content

  • Crafted language that better serves decision makers who are looking to expand or relocate their operations

  • Positioned the new content heirarchical by insights discovered in the demographics study
  • Designed new information architecture to pair with new site functionality and improve the user experience

STEP FIVE
STEP FIVE

A New & Modern User Experience

  • Crafted a mobile-first, accessible layout that ensures smooth navigation and clear content delivery across all devices and screen sizes.
  • Developed persona-driven user flows to guide different types of visitors—such as site selectors, economic developers, and entrepreneurs—to the information they need with minimal friction.
  • Integrated interactive features like workforce statistics, proximity maps, and simplified contact pathways to boost engagement and conversion.

Together, these strategic steps laid the foundation for a targeted, user-centric website experience. With a clear understanding of stakeholder goals, regional strengths, and competitor benchmarks, we translated insight into action—developing content architecture, user flows, and design direction that position Skyway Industrial Park as a forward-looking hub for business growth.

Skyway Project Impact and Achievements

Three professionals in business attire reviewing performance charts and graphs during a meeting

While the Skyway Industrial Park website is still under development, early outcomes demonstrate the effectiveness of CivicLink’s strategic approach in laying the groundwork for long-term success.

  • 80% Alignment with Stakeholder Goals
  • 9 Industrial Parks Analyzed
  • 70% Project Completion

Looking Ahead

Overcoming Digital Transformation Barriers

Skyway Industrial Park, owned and operated by the Presque Isle Industrial Council (PIIC), is a key asset for economic development in Aroostook County, Maine. CivicLink was engaged to modernize the park’s digital presence and provide strategic research to position the park for targeted business attraction and long-term growth.

As we move into the next phase of the Skyway Industrial Park project, CivicLink will continue to refine the digital strategy with a focus on usability, accessibility, and long-term scalability. We’re exploring enhancements that support better storytelling, clearer navigation, and more intuitive access to key information for site selectors and regional stakeholders.

We recommend establishing a feedback loop with the Presque Isle Industrial Council and key partners to gather insights from real-world usage. This ongoing collaboration will help us evolve the platform in line with business needs, regional growth, and new technology opportunities.

Looking forward, we see potential to expand on this foundation by integrating light data visualization, local workforce spotlights, and modular content blocks that keep the site fresh and aligned with future development initiatives.

Aerial photo of a clean, modern industrial park with white-roofed buildings, green landscaping, and wide roads

Innovative Solutions in Action

Modern Solutions for Industrial Visibility

Our approach centered on creating a data-informed digital strategy that repositions Skyway Industrial Park for today’s site selectors and economic development professionals. Rather than deploying complex software systems, our focus was on streamlining access to essential information—through responsive design, strategic content, and persona-driven navigation. The result is a digital platform that speaks clearly to business needs, reflects regional strengths, and supports long-term growth goals.

Let us show you how our digital approach delivers real results.

Explore Our Solutions

Digital Solutions for Public Trust

CivicLink delivers modern, mission-driven solutions for governments of all sizes—from small municipalities to federal agencies. Whether you’re upgrading infrastructure, launching a new service portal, or managing organizational change, we bring the expertise, agility, and empathy needed to move from legacy to leadership.

Our services are designed to support agencies through every stage of transformation—from early discovery to long-term sustainability.

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UX & Digital Transformation

We deliver people-first design—creating accessible, intuitive experiences that increase trust and streamline public service delivery.

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